Why a policy of engagement?
Humans are giving more and more importance to the values they want to live and share, the appearance of the consumer actor has profoundly and lastingly changed consumer behavior.
Values, commitment and social responsibility become factors in strategic decision-making.
Traditional values, with a 30-year evolution cycle, are increasingly challenged by societal values, which have an average cycle of 7 years.
It is becoming essential to any development strategy to anticipate these societal changes accelerated by the succession of crises in order to guarantee sustainable development.
The business needs to acquire new tools in order to govern the multiplicity and complexity of these new consumer segments.